Amazon Affiliate Earnings Calculator

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Use the Amazon Affiliate Earnings Calculator to estimate your potential revenue from the Amazon Affiliate program.

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The Amazon Associates program is probably the most widely used affiliate program available. It offers a user-friendly interface and is particularly advantageous for physical products, as Amazon offers an extensive range of product options.

Using an Amazon affiliate calculator is an excellent way to approximate potential earnings on a specialized website, considering factors such as traffic, conversion rates, and the commission percentage for sold items. Those who engage in flipping or developing websites with a passive-income objective can plug in the relevant figures to determine the necessary levels of traffic, conversions, and so on.

Make sure to use the calculator above and try it out. The following sections will cover how the calculator works and how to maximize Amazon affiliate earnings.

I’m not sure if Amazon Affiliates is the best option. Use one of the other calculators:

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How is Amazon Affiliate Revenue Calculated…

The formula used in the calculator to determine revenue is:

Revenue ($) = Pageviews x CTR (%) x Conversion Rate (%) x Commissions (%) x Product Sale Value ($)


A website in the outdoor niche generates 10,000 page views per month. The owner anticipates the CTR from their site to Amazon to be 15%. Their conversion rate on Amazon is 8% in the 4% commissions category (outdoor niche), and the average product sale value is $100. They calculate their earnings to be:

Revenue ($) = (10,000) x (0.15) x (0.08) x (0.04) x (100)

The revenue comes out to $480 per month.

You can estimate or grab the formula elements from Google Analytics and your Amazon Associates dashboard. 

Here is an example of your dashboard showcasing a few of the critical elements:

amazon report

You can use the following data in the dashboard to calculate the numbers you need for the calculator: 

  • Clicks: represent the number of clicks sent to Amazon from your site. To get CTR, calculate the following: CTR = Clicks / Pageviews.
  • Shipped Items Revenue: This is the total revenue (not your earnings) you generated for Amazon. You can use this to calculate Product Sale Value by doing the following: Product Sale Value ($) = Shipped Items Revenue ($) / Ordered Items

Here is a breakdown of the different elements in the formula:

1. Determine Traffic Pageviews

If you have Google Analytics on your site, this is as easy as grabbing the number from there. Every niche site should have an analytics program of some sort.

Or, you can enter an estimated pageview number to understand how much traffic you need to obtain certain earnings from the Amazon Associates program.

2. Estimate CTR to Amazon (%)

There are two ways to go about this:

  • If you can access your Amazon associates dashboard, you can divide the number of clicks by pageviews. This will give you the percentage of visitors to Amazon
  • Or, estimate a specific CTR from your site to Amazon. Typical ranges are 10% to 25%, depending on how optimized your site is

3. Estimate Amazon Conversion Rate (%)

You can pull this number right off the Amazon Associates dashboard, OR you can make an estimate. 

Conversion rates can range from as low as 4% to as high as 15%, with anything above 8% generally considered reasonable, and anything double-digit is considered extremely high.

Improve your Amazon affiliate conversion rate utilizing plugins like Lasso, Affiliatable, or AAWP quickly insert products or Amazon affiliate comparison tables.

4. Estimate Amazon Commissions (%)

Commission rates vary across different categories. Typically, websites prioritize a specific niche and offer a fixed percentage for most product sales. However, it’s important to note that Amazon compensates for all items present in a customer’s shopping cart, resulting in a blended commission rate.

An average 2% to 4% commission rate works in most niches.

5. Estimate Average Product Sale Value ($)

If you can access the Amazon Associates dashboard, take your shipped items revenue (not total revenue – this includes bounties and can throw the total off) and divide it by shipped items. 

Or, if you want to get an estimate, look through your niche’s products and come up with a typical average product value. For example, in the outdoor niche, the average can be anywhere from $50 to $100. For kitchen goods, it can be much less than $25. It depends here.

How To Increase Amazon Affiliate Revenue: 3 Battle-Tested Ways

From the earnings formula, you can see that to increase your revenue, you can improve the following elements:

  • Pageviews
  • CTR

The element in your control is CTR by applying various conversion rate optimization (CRO) techniques. You can make immediate changes to your content to improve CTR.

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Here are a few tactics you can try:

1. Add Comparison Tables

Comparison tables are an excellent method for boosting the click-through rate (CTR). Online shoppers are inclined to seek out the top products they desire, and a well-presented comparison assists them in reaching a purchasing decision.

While tables can be made in WordPress, consider a plug-in like Ninja Tables Pro, which makes very high-end, professional-looking tables that can increase CTR.

affiliate comparison table example
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2. Link Images to Amazon

The old saying goes, “A picture is worth a thousand words.” It’s widely accepted that images have a higher clickthrough rate than plain text links.

There’s a time and place for both linked images and text. Both should be used in a blog post, but the attached images will get more attention. If you’re not using them, adding them will help raise CTR.

3. Add Call To Action Boxes and Buttons

Requesting the sale is a fundamental principle in sales. The presence of prominent call-to-action boxes or buttons greatly affects the click-through rate (CTR) on Amazon, and effectively guides website visitors towards completing their intended purchase.

How Much Can I Earn with Amazon Affiliate?

Let’s do an example with assumptions to understand how much you can earn as an Amazon affiliate. We will increase the traffic pageviews while keeping other aspects constant:

  • CTR will be 15%
  • Commission rates will be 4%
  • The conversion rate will be 6%
  • The average Product Value will be $100

Here are the calculations:

  • 100 pageviews results in $3.6 in earnings
  • 1,000 page views result in $36 in earnings
  • 10,000 pageviews result in $360 in earnings

Now, let’s see what happens if one performs conversion rate optimization (CRO) to improve the various elements on their website to entice more clicks. By doing so, they improved the CTR from 15% to 20%.

  • 100 pageviews results in $4.8 in earnings
  • 1,000 page views result in $48 in earnings
  • 10,000 pageviews result in $480 in earnings

Takeaway: As you can see for each case, by improving the CTR by only 5% with tactics you can implement on your site, you can increase your earnings by 33%.

What Percentage Commission Do Amazon Affiliates Make?

This depends on the product niche. Here is the current table from Amazon US:

Amazon Affiliate Commission by category as of June, 2023

Remember that Home and Home Improvement were 8% until the Spring of 2020 update, so these can change over time. 

They also vary based on country, so Amazon UK and Amazon Canada rates won’t be the same as the US Amazon affiliate rates.

Final Word on the Amazon Affiliate Program

Monetizing niche websites through Amazon can be highly beneficial. Additionally, an effective Amazon affiliate commission calculator enables website owners to establish traffic objectives that lead to desired earnings.

What steps should you take now?

  1. Use an Amazon Affiliate Earnings Calculator to determine how much traffic you need to reach your goal.
  2. Add comparison tables to your highest-traffic articles to increase the clickthrough rate.
  3. Add images that link to the appropriate Amazon product, or add links to existing pictures that don’t have them.
  4. Add call-out boxes and buttons to encourage purchases
  5. Add more optimized content 

After completing these instructions, rerun the calculations to observe the impact of the CTR modifications. Consequently, you will establish a revised target towards achieving your desired level of Amazon earnings generated from your website.

Johnny Sebastian
Johnny Sebastian

Johnny Sebastian is an experienced advertising and marketing expert with skills in content marketing, online advertising, and software conceptualization. He writes clear and actionable content for to help enhance readers' understanding of the hosting industry. In addition to this, Johnny collaborates with startups and works with One Up Digital's management team to navigate the ever-changing landscape of content marketing, online advertising, and software development.