What is Static Front Page in WordPress?

When you buy, sign up, or register through our links, we may earn a commission. Learn More ›

Understanding Subdomains and Their Role in Website Structure

Subdomains serve as an extension of your primary domain, allowing for the segmentation and efficient organization of different areas within your website. These subdivisions, known as child domains, can be numerous and are instrumental in guiding users to various sections of your site.

Consider the following illustration:


In this instance, ‘blog’ represents the subdomain, ‘mysite’ is the main domain, and ‘.com’ is the top-level domain (TLD). When choosing a subdomain, it’s crucial to select a name that is both memorable and simple to type.

Understanding Subdomains

Strategic Uses of Subdomains

Subdomains are employed for various strategic purposes. One prevalent application is the creation of a staging or test environment for a website, where developers can safely experiment with new features or updates before deploying them to the live site.

Additionally, subdomains are often used to establish online stores. Due to the intricate setup required for e-commerce platforms, having a dedicated subdomain, such as ‘shop.mysite.com’, can be advantageous.

Other creative uses include hosting mobile-specific versions of a site (e.g., ‘m.mysite.com’), catering to particular geographic regions (e.g., ‘uk.mysite.com’), or creating distinct website subsections. WordPress installations on subdomains operate independently from the main site, allowing for targeted content delivery to specific user groups like ‘guest.mysite.com’ or ‘member.mysite.com’.

Subdomains can enhance your site’s organization without negatively impacting the SEO of your primary domain. However, if there’s any uncertainty, it’s generally advisable to keep all content under a single domain to avoid potential complications.

Establishing a New Subdomain

Creating a subdomain is a straightforward process that can be accomplished through your domain registrar or WordPress hosting account. For instance, using a hosting provider like Bluehost, the procedure is quite uniform across various platforms.

After logging into your hosting account, navigate to the “Domains” section and select the “Subdomains” option. If you have multiple domains, choose the appropriate one from the dropdown menu. Enter your desired subdomain name, such as ‘blog’ or ‘store’, and finalize the creation by clicking the “Create” button.

Your new subdomain, for example ‘demo.mysite.org’, will be listed and ready for use, with its home folder automatically assigned.

Congratulations on setting up your first subdomain!

SEO Implications: Subdomains vs. Subdirectories

It’s important to understand how search engines differentiate between subdomains and subdirectories, as this distinction can influence your SEO strategy.

Subdomains are treated as separate entities by search engines, requiring individual crawling and indexing. The authority gained through backlinks to your main site does not automatically extend to subdomains, making it as challenging to build their page rank as it would be for a completely new website.

Subdomains should be utilized with a clear purpose in mind, such as targeting specific keywords, markets, or languages distinct from your main site.

Subdirectories, on the other hand, are part of your main domain. Search engines do not view them as separate sites, which means that SEO benefits and link authority are shared across your domain and its subdirectories.

For bloggers, startups, or small businesses with limited resources, leveraging subdirectories can expedite the ranking process compared to using subdomains.

Further Insights